Prudential Relationship Reconnect in Singapore


Learn more about the campaign at www.prudentialreconnect.com.sg. #RelationshipReconnect

With mounting social stresses like financial insecurity, pervasive technology and work-life imbalance, we found marriages and family relationships, as well as friendships and colleague relationships, were coming under strain. Our response? We conducted a “social experiment” to see if simply looking at someone for four quiet, uninterrupted minutes could create a sense of closeness and empathy. See how Singaporeans reacted when they tried this moving and inspirational experience.

Video credits to Prudential YouTube channel


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Prudential Relationship Reconnect in Singapore

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